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LinkedIn Streaming Advertising Solution: Targeting Platform Users with Video Ads

by Prashant Kumar
2 minutes read

LinkedIn, which is owned by Microsoft, announced its plans on Thursday to develop a video advertising product. This product aims to enable marketers to target users of professional networking sites while they are watching content on streaming services.

In an effort to expand its ads business during a period of economic uncertainties affecting advertising budgets, LinkedIn had previously introduced AI features to assist advertisers in writing ad content.

According to Penry Price, the vice president of marketing solutions at LinkedIn, the introduction of in-stream video ads has the potential to revolutionize the way brands and buyers connect with and engage their audiences.

LinkedIn has reported a trailing 12-month revenue exceeding $14 billion (approximately Rs. 1,14,700 crore). As of the third quarter of fiscal year 2023, the company experienced an 8 percent year-over-year increase in revenue.

According to The Information’s report, LinkedIn generates revenue through a combination of ad sales and subscriptions. Ad sales contribute to the company’s revenue by providing advertising opportunities to businesses and marketers.

Additionally, LinkedIn offers subscriptions targeted at recruiters, job seekers, and sales professionals, providing them with enhanced features and tools to support their respective needs.

On Tuesday, LinkedIn, which is owned by Microsoft, made an announcement that it will be shutting down its final service operating in China. The reason cited for this decision was the “fierce competition and a challenging macroeconomic climate” in the country.

LinkedIn had been one of the rare US technology companies to run a social media platform in China, where internet regulations and censorship are stringent. To comply with local regulations, the company created a distinct domestic version of its career networking platform specifically tailored for the Chinese market.

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