Chinese smartphone manufacturer Gionee to set up its manufacturing unit in India because of the increasing demand in India and to serve African and South East Asian markets. The company, currently, manage to assemble its smartphones in India via third-party manufacturers like Foxconn (Tamil Nadu) and Dixon (Noida). According to the company’s expectations, the manufacturing plant will be fully operational in around 2 years.
The company recently launched its latest smartphone S6s that features 1.3GHz octa-core processor with 3GB of RAM and 32GB of internal storage. The smartphone is priced at Rs.17,999.
According to Gionee India MD and CEO, Arvind Vohra, the company has achieved 100 percent growth last year and is expecting robust growth this year. “We are in process of getting land in northern India. The 50-acre unit have an annual capacity of 30 million units. It should be operational in about two years,” said Arvind Vohra.
“It will be an end-to-end manufacturing unit. It will help us cater to demand in India as well as nearby markets and African region. We will invest about Rs. 500 crore on the plant,” added Vohra.
Gionee India has signed Alia Bhatt, Bollywood Actress, as its brand ambassador. “We had earmarked a budget of Rs. 600 crore this year and we have utilised one-third of it till now. About Rs. 200 crore will be pumped in the festive season and the remaining amount will be used in the latter part of the fiscal towards various marketing and branding efforts,” said Arvind Vohra.