Thursday, March 28, 2024
Home » Twitter doubled the character limit to 280, now rolling out

Twitter doubled the character limit to 280, now rolling out

by Rajat Gaur
3 minutes read

Twitter has increased the character limit for tweets from 140 to 280 and after testing it, the social media platform is now rolling it out worldwide. Users can now express their thoughts freely without worrying about the 140 character limit which in most cases gets exhausted.

280-character tweets will be rolling out to users around the world. Languages like Japanese, Chinese, and Korean will continue to have 140-character limit because these language users were not facing any issue with 140 characters. Twitter says that these languages are able to express more in fewer characters. According to the stats that the company shared, the average length of a tweet in Japanese is 15 characters.

Twitter conducted a global test in September and if we look at the result, only 1 percent of tweets hit the 280-character limit while with the 140-character limit, 9 percent of tweets hit the 140 character limit particularly in English.


The increased limit would make tweeting on the platform easier with more freedom to express but with a 280-character limit, the brevity of Twitter (for which the platform is known) is questioned. Twitter in that regard said that during the test people tweeted below 140 characters most of the time, keeping Twitter’s brevity intact.

If we dig deeper into stats, only 5 percent of tweets were longer than 140 characters and only 2 percent were over 190 characters. Based on the results, Twitter says that the new limit won’t change your reading experience and you will still see the same amount of tweets you were able to see before.

It was really a challenge to fit long thoughts into 140 characters and a lot of time was spent editing the tweet to fit into the character limit. Many users won’t tweet because they weren’t able to and hence abandon their tweet.

With more space to express, based on results, people were able to fit their thoughts in a tweet and spent less time editing. “More space makes it easier for people to fit thoughts in a Tweet, so they could say what they want to say and send Tweets faster than before,” said Twitter.

In the beginning of the test, users got excited about the increased limit and tried to fill up the space doing funny things, says Twitter. They tweeted way more than 140 characters just to make their tweets large. Twitter claims that the effect was temporary and after few days everything went back to normal and tweets were also normalized. The same thing will happen with this week’s launch, however, it will return to normal after some time, claims Twitter.

“We are making this change after listening and observing a problem our global community was having (it wasn’t easy enough to Tweet!), studying data to understand how we could improve, trying it out, and listening to your feedback,” said Twitter.

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