Tata Motors has partnered with Microsoft to redefine the in-car connectivity and efficiency for its consumers. The first vehicle will be showcased at the 87th Geneva International Motor Show on 7th March 2017. According to the companies, this partnership will enrich the overall mobility experience for automobile users.
The deal will combine Tata Motors’ cars with Microsoft’s advanced connected vehicle technologies to develop a smart car for Indian consumers. The technologies that will be embedded in vehicles include Microsoft’s machine learning, artificial intelligence (AI), and Internet of Things (IoT) on the global hyper-scale Azure intelligent cloud to deliver smart and safer driving experience for vehicle owners.
This will be via Tata Motors’ user interface application and services suite utilizing Microsoft enabled functionality such as advanced navigation, predictive maintenance, telematics and remote monitoring features.
“We are using Microsoft’s connected vehicle technologies on Azure intelligent cloud to bring the digital lives of our customers into the cars they drive. Making the most of fast-paced innovation cycle that Microsoft has to offer, we will create a fully connected and seamless driving experience for our customers,” said Guenter Butschek, CEO & MD, Tata Motors.
This programme will be initialized with Tata Motors’ recently announced sub-brand TaMo, but later, Tata Motors will support the mainstream business in the future. However, the companies haven’t shared the commercial details of the partnership. TaMo will act as open platform to foster innovation through a startup ecosystem and develop vehicles with on-the-go connectivity, said Butschek.
“We are excited to partner with Tata Motors as they embark on a new journey of innovation with Microsoft Azure cloud. Using IoT, AI and machine learning technologies, we will provide vehicle owners in India and across the world with a safe, productive and fun driving experience,” said Microsoft’s Anant Maheshwari, President, Microsoft India.
Tata Motors vehicles will offer a highly digital driving experience to its passengers and drivers. Technologies that you can expect from Microsoft are advanced navigation, predictive maintenance and vehicle centric services, remote monitoring of car features, external mobile experiences and over-the-air updates.