Tata Motors today launched its new pick-up vehicle Tata Xenon Yodha pick-up truck in the country with price starting at Rs 6.05 lakh on January 2017. This will be Tata’s first launch of the year in the automotive space.
The pick-up, which is endorsed by Bollywood star Akshay Kumar – the company’s brand ambassador for its commercial vehicles division. “The truck is available in multiple variants of 4×2 and 4×4 and in single and double cab options,” the company said in a statement.
The truck is powered by a 3 litre diesel engine, the new Tata Xenon Yodha is available in both BS III and BS IV compliant versions. “The single cab BS III version starts at RS. 6.05 lakh while the single cab BS IV option price starts Rs. 6.19 lakh,” the company added.
“Besides bolstering our presence in the growing pick-up space, the new Xenon Yodha will also enable us to partner existing mini-truck customers, aspiring the next phase of growth, to upgrade to a reliable stylish pick-up particularly in the post GST regime.” said Ravi Pisharody, Tata Motors Executive Director Commercial Vehicles.
This is expected “on the back of improved road infrastructure, which will see the hub and spoke model of distribution, become more and more prominent,” he added.
“With this new range, we are confident our lead in the light commercial vehicle category, complementing the success and popularity of the Tata Ace range of small commercial vehicles,” he further said.