Chinese smartphone manufacturer is planning to establish an Industrial Park in Greater Noida. It will be spread over 1,000 acres of land containing its manufacturing unit. Oppo will invest $216 million (approx Rs. 1,465 crore) in developing the park. To recall, the company already has a manufacturing plant in Noida.
Here’s what Sky Li, Vice President of Opps and President of Oppo India, said- “We already have a production unit in India and the SMT (surface-mount technology) centre is now undergoing the furnishment…it will be finished in February. Also, with regard to the industrial park, we will have the agreement signing press conference at the end of next month.”
Li said, the company will focus on user experience to make more user friendly smartphones for increasing its market revenue. According to Sky Li, the company has a well reputed position in Indian smartphone market. “Unlike many other companies we do not pursue high volume of shipments or scale of our enterprise, but, we focus on creating strong products for users. We are creating a trend for the industry and many are following our footsteps on the selfie functionality. Our position in the market is correct and precise, and that is giving credit to our market research,” added Li.
As per the company’s expectations, the Industrial Park will be fully operational in 2 to 3 years. We will separate the project into different stages but our aim is to have the capacity of 50 million, and the ultimate goal is 100 million units, said Li.
“With regard to competitive products in the Indian market, our target groups are young and fashionable people who are seeking a quality life…so this will differentiate our target user groups from other competitors. Because we have such kinds of users groups, our products will be mid to high end products not low end of the market,” stated Sky Li.