Nike had unveiled its limited edition Shoes, Nike Air Mag, last year and after that the company revealed its 2016 version of Nike Air Mag called 2016 Nike Mag. People were way too excited and had dream to have one of them. But the only problem was that, it was a limited edition shoe and only 89 pair of Air Mag was manufactured in 2016 as well as in 2015. Because of its quantity, it was made available through contests only and as a result, almost no one could have them.
Here’s a great news for those who were eagerly waiting to own self lacing Nike shoes. Nike has finally revealed its self lacing shoe HyperAdapt 1.0, first performance vehicle for Nike’s latest technological breakthrough- adaptive lacing. The company has also confirmed the price of its forthcoming self lacing shoes and that will be $720 (appx. Rs.48,800).
The new technology Nike shoes will function itself. You just have to step in and then it will automatically adjust and tighten after your heel hits the sensor. Also, you can manually adjust the tightening as per your needs as two buttons are given on the side to tighten and loosen.
The HyperAdapt 1.0 will be available in Black/White-Blue Lagoon and Black/White-Metallic Silver color options. The shoes will be available at the Nike Soho store and the Nike+ Clubhouse at 45 Grand in New York from December 1. You can learn more about the shoes or trial the product by visiting the stores.
Company will also be giving limited early access to a small group of Nike+ App users on November 28. These users will be notified by the Nike+ App “Reserved For You” system. Select users will also be offered an opportunity to make the purchase.
Later in December, Nike will make available its latest edition self lacing shoes to purchase through its Nike+ App and select Nike doors in the U.S.
Innovation at Nike is not about dreaming of tomorrow. It’s about accelerating toward it,” says Tinker Hatfield. “We’re able to anticipate the needs of athletes because we know them better than anybody. Sometimes, we deliver a reality before others have even begun to imagine it.”